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Using video lessons in your corporate training or online courses is a condition you should consider when developing your online content.
This is because videos have taken over our lives and, above all, the way we learn.
What's more, they make the way in which content is taught more practical, so using video lessons is a way of attracting more and more students.
That's why this is an article for you to read and re-read!
Here you'll find everything you need to know about the importance of video lessons for your training or online courses.
The impact of the digital universe on our society is already a reality.
Thus, with new technologies, our consumption patterns have changed and so have the ways in which we learn and access content.
According to Cisco data, by 2022 videos will account for 82% of internet traffic.
Therefore, live broadcasts, online videos and the famous video lessons tend to be increasingly in demand.
In its latest survey, Inep/MEC found that distance learning is growing steadily, while face-to-face learning is shrinking significantly.
This is a clear reflection of the change in consumer behavior.
In this way, educational institutions have had to transform themselves to meet the new demands and those that have not yet transformed themselves need to be aware of this market trend.
First of all, the first step is to understand this business model and how to provide this service.
For this, one essential item needs to be studied in depth: video lessons!
Above all, it is a fundamental part of distance learning courses and the main factor responsible for keeping your students satisfied.
In addition, the use of video lessons makes your training or online courses better used by students in terms of absorbing the content.
And it's no wonder that video lessons are one of the main reasons for the growing demand from students for training or online courses!
Basically, we're talking about a lesson on a particular topic with a video recording.
But anyone who thinks that's all there is to it is mistaken.
In other words, video lessons are made up of three crucial factors:
Each of these aspects will be responsible for keeping your student engaged, or not.
A great "classroom teacher" won't always be a great teacher for video lessons.
This is because you need to be flexible and relaxed in order to interact solely with the cameras.
This facility also helps to make learning lighter and easier to understand.
Unlike face-to-face teaching where students have to spend hours in a classroom, online classes have come to revolutionize this format.
Certainly, shorter lessons, where the student learns literally in their own time, are the most suitable format.
Reduced classes, yes, but maintaining the quality of the content.
This item is primarily responsible for keeping your students interested and thirsty for knowledge.
The possibility of combining learning with a flexible teaching model has aroused students' interest.
In addition, the convenience of studying at your own time, the low cost and the possibility of acquiring knowledge at a distance are just some of the benefits of video classes.
People who previously had time or financial constraints to study in person are now managing to make their dreams of a degree, technical courses, English courses or even quick specializations come true.
Another important point is that the video lesson format has proven to be an excellent learning tool in the corporate world.
With the need to train a large number of people simultaneously, many companies have invested in so-called knowledge trails and distance learning.
Online courses can be made available to employees on distance learning platforms with learning paths to follow.
The training and development area in conjunction with strategic areas:
Then just start learning!
The big advantage is that the company can monitor each employee's progress in real time and what stage they are at.
This is all possible through performance reports that are made available by the ead platform used to structure and develop your training or online courses.
Employees, on the other hand, have the opportunity to dictate the pace of their learning, according to their time availability, and can attend classes from anywhere.
Now that we've understood video lessons, their benefits and their applicability, we need to understand the technical side of producing this material.
Planning is a fundamental part of any successful project and your video lessons are no different!
Start with the traditional lesson plan, define what content will be covered and its objectives, who your target audience will be, what the content will be about, what equipment will be used for your recordings and where they will be made.
Once this is done, it's time to plan how the classes will be divided.
Remember to focus on short, relevant videos, which make learning easier in the agile world we live in.
Your content needs to be brief and easy to understand, without losing quality.
In addition, a logical line of reasoning facilitates learning and maintains the student's interest.
With your video lesson plan defined, it's time to start recording, right? Not yet!
Quality content is very important, but have you ever stopped to think about display quality?
To get the most out of this material, you need to review a few points: equipment, recording location, extra materials and editing. Let's go?
You need quality filming equipment with good recording resolution, lighting and good audio equipment.
There are currently several options on the market that perform this function effectively, for all types of budget and demand.
Think about how much you're willing to invest and look for options.
Research features, resolution, make sure you can handle the equipment and, finally, make a comparison between the products.
With just a few items, you'll be able to produce quality videos.
Where will the recording take place?
Find an aesthetically pleasing environment, free from noise and with good lighting.
It's important to remember that with video lessons you don't have to be restricted to a single environment or recording studio.
Remember, online content can and should be versatile! Avoid monotony.
Provide extra materials, activities, reading recommendations or even reference videos.
This can help you develop your lessons and get the most out of the content.
Review your lesson plan and make sure it's interactive.
Finally, you need to edit your videos.
This is an important step, as it will set the tone for your communication.
Eliminate irrelevant passages, recording errors and make subtle cuts between one speech and the next.
There are a number of video editing software options on the market, some of which are even free. The most widely used are
Avidemux
Often, having some disk space for software storage is a problem!
Similarly, you need to edit your videos with ease.
So Avidemux is right for you!
Compatible with Windows and Mac/OS, one of its main advantages is that image quality is not lost when videos are cut.
Lightworks
With options for adding sound effects to your videos, Lightworks is free software that has been used in major productions such as Pulp Fiction.
It has a modern and intuitive interface with highly professional features.
Movavi
This software is suitable for beginners in video editing.
As well as being simple, it has very advanced features, is simple and very intuitive to use.
Above, we've listed some software that you can download and start editing yourself, but if you don't have the facility to handle this type of tool, it's best to hire a professional in the field.
Well, in this article, you've seen how important it is to use video lessons in your training or online courses. With it, you'll have important resources to engage your students more and ensure greater absorption of your content.
But one important point: you mustn't forget good old-fashioned planning to create your best online lessons.
Good planning of your video lessons will be a big step towards the success of your training or online courses.