What is Microlearning and what are its benefits?

The search for a highlight in the market has made managers look for alternatives that allow them to differentiate their brands and Microlearning, certainly, can be a great ally to this.

In this scenario, betting on corporate training methods can meet this objective.

Microlearning is a major trend in ODL, as it allows the learning process to take place in less time.

In addition, it is a very flexible training method and allows the necessary skills to be worked on and developed in less time.

The model is quite innovative and has presented itself as a very efficient teaching solution for corporate universities.

Follow the text and discover how microlearning can be an ODL teaching solution that can make the difference to the success of your corporate training or online courses.

What does microlearning consist of?

Microlearning is a teaching model designed to deliver value to employees through content presented in a simple, didactic and very objective way.

They are usually made available on distance learning platforms and in the format of short videos, on average three to five minutes long.

Depending on the theme to be worked on, the content can be segmented into smaller units, which can be watched day by day.

Imagine that a certain company wants to train an employee to be responsible for the e-mail marketing sector.

In this scenario, videos will be made available with specific information: types of e-mail, how to make a segmentation strategy, automation tools and main metrics to be adopted.

Each of these themes can be worked on through two or three short videos.

This not only makes learning less tiring, but also allows the student to have better attention and absorption of the content.

What are the benefits of this learning model?

Let's consider the benefits from two perspectives.

The first one from the perspective of the organisations in which we can highlight:

• production is usually very fast;
• production cost is affordable;
• employee does not need to be away from his or her duties to do the training;
• contents are easy to update, as they are reduced;
• high cost benefit for the company.

Regarding the benefits of the corporative learning process through the microlearning method under the employees' point of view, we can mention the following:

• the assimilation of new knowledge is rapid:
• where necessary, can be an accessible source to be consulted;
• can be assimilated from any electronic device such as desktop, tablet or smartphone;
• the materials can be customised.

Now that we know the concept and benefits of microlearning, we need to take one more step to complete our knowledge journey.

So, read on and follow the next part of the text.

In which cases should we apply microlearning?

We know that microlearning consists of a teaching model that meets the needs of an online society that has daily access to petabytes of data per day.

This phenomenon triggers the need for teaching methods to be able to engage learners in the midst of so much information.

In view of this, the teaching model, although practised predominantly in the environment of large corporations, can also be applied in the academic context.

This has been corroborated by numerous universities that have been making their content available in instalments.

Therefore, there is no more efficient or less efficient model.

The most important thing is to know them and apply them according to the needs of the educational development plan of the company and the audience to which you want to transmit the message.

How to implement it efficiently?

The process of implementing a course in this format is usually quite easy and the results are efficient, as it meets the needs of an increasingly connected public.

As we have seen, microlearning is a methodology that seeks to deliver certain knowledge in a clear way and in the least amount of time possible.

In this topic, we will cover good practices to help you create amazing content.

Choose the EAD Platform

If you are starting your corporate education project, you need to choose very carefully the ODL platform that you intend to make your content available.

Basically, the solution needs to have a responsive design as it will allow the user to consume the content from any device.

Choice of content

Choose the topic and write a short script about what will be covered.

If you need to, split the video into smaller units.

Be objective, avoid long sentences and, preferably, divide the content into topics.

This will facilitate the assimilation of the subjects, as well as giving a clear perception of the length of the video.

Bet on Visual Thinking

Pass your message through graphic elements such as infographics, maps, illustrations, diagrams. This will facilitate knowledge retention, as you will be using playful elements.

Employ the method exactly to segment more complex material. This will facilitate the assimilation and retention of knowledge.

It is important to make it clear that these are some important steps for you to make a cool and above all dynamic course.

However, nothing stops you from hiring a specialized team to create differentiated content for your company.

Conclusion

Betting on this solution will tend to add value to your initiative.

In today's text, we try to highlight important aspects about the microlearning method as an alternative widely used in corporate education strategies.

In order to guarantee you a satisfactory learning experience on the subject in question, we discuss the concept of microlearning, point out some of the benefits of its use as a teaching strategy, verify that its applicability is not limited to the corporate environment and, finally, we discuss and present some good practices for implementing the model.

From now on, you are ready to take the necessary actions to implement this methodology in your educational model.

Take advantage that the information is fresh and come test drive for 7 days at Hotscool.

We are confident that our solutions meet the needs of your business.