Distance Learning Market: The fastest growing market!

There's no denying it. The distance learning market is the fastest growing in the world.

Combined with technology, distance learning is considered to be the most promising market of recent times.

And it happened like a flash. Yes, because when we looked back 10 or so years ago, we had no idea of this growing boom in distance learning.

This is due not only to the growing demand from students for this type of teaching, but also to the new regulations that speed up the accreditation of centers for HEIs (Higher Education Institutions) and the increasing number of companies operating in the distance learning market.

For HEIs, what used to take 3, 4 or even more years to obtain authorization to offer distance learning courses, after the publication of Decree No. 9.235 of 15 December 2017, there was a reduction in bureaucracy for accreditations.

As a result:

• More distance learning courses on offer;
• More students enrolled in higher education courses;
• Largest growth of distance learning in Brazil.

We are also seeing a greater democratization of education.

What used to be the privilege of large centers, such as São Paulo, Rio de Janeiro and other capitals, now also small centers, smaller cities, have easier access to online courses.

A democratization of education and people better prepared for the job market.

But how are distance learning courses offered?

Profile of the distance learning market

Competition is fierce and, as a result, there is a constant and growing scramble for lower prices among competitors.

However, there is one thing that must be taken into account: the quality of the teaching, the quality of the content presented.

This is a major concern for everyone!

Well... a strong trend is the adoption of hybrid teaching.

In hybrid teaching, there is a mix of e-learning and face-to-face courses. The student takes on the role of protagonist and the teacher acts as a facilitator, advisor or coach.

Recent studies carried out by Educa Insights show that hybrid teaching contributes to the growth and quality of education in the country.

Companies operating in the distance learning market

In addition to Higher Education Institutions (HEIs), we also have training and development companies that basically develop corporate training, companies that offer online courses / free courses directly to the general public, companies that offer all the technology support with their LMS platforms or LXP platforms.

For these companies, the scenario is the same: constant growth in the adoption of distance learning.

This is due to the many benefits that this type of teaching provides for both companies and students.

For companies, we highlight:

• lower employee development costs;
• flexible working hours;
• greater engagement between the teams formed;
• greater knowledge retention.

For the students, we can cite benefits such as:

• easy access to specific content;
• flexible working hours;
• accessibility;
• democratization of education.

Taking into account the growing number of online courses offered compared to face-to-face courses, according to the latest census, Censo EAD 2018, we see many business opportunities.

This is due to the growing number of students, companies involved and the increased credibility of distance learning.

Working with distance education is rewarding, as we know how important it is to be part of this great revolution in the learning process, both in Brazil and around the world.

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