How to make a successful webinar?

Webinar or online seminar, in recent months, with the arrival of covid-19, has spread throughout the country. After all, what is the secret to holding a successful webinar?

Since social isolation began, the number of webinars has grown exponentially and attendance has been daily in all sectors.

Companies from the most diverse segments have embraced this digital marketing tool and transformed the way they interact with their audience.

Much of this is due to the ease with which this type of content can be produced, and it's also an opportunity to give visibility to the professionals you work with - managers, leaders, CEOs and even specialists from other areas.

The execution of a successful webinar depends exclusively on good planning. With this, and the appropriate time for its execution, there is no doubt that the objective of your exhibition will be achieved.

What's more, the content can be reused! After your live broadcast, the content can be edited and transformed into rich content to attract new leads, or depending on the subject, a way of nurturing your current base.

However, if you still have no idea what the content is about, here's a brief explanation.

A webinar is a piece of video content where professionals with a high level of knowledge on a given topic broadcast live, addressing issues that are relevant to the audience and answering their main questions at the end.

In general, platforms such as YouTube and Facebook are the main channels for transmitting content. This is because users are familiar with them. However, there are other options on the market too.

The material is produced and transmitted with a specific objective in mind. This should be defined in the planning of your seminar.

With the basic concepts aligned, it's time to understand the advantages for your production. After all, how will your company benefit?

Benefits of producing webinars

A webinar is a marketing strategy to guide leads through their buying journey. More specifically, the material is directly linked to content marketing concepts.

Therefore, its benefits and advantages are directly linked to your company's sales indicators.

After all, with more qualified leads entering your funnel, the greater the chances of converting this user into an actual customer.

The main benefits include:

• Attracting new leads to your sales funnel;
• Qualifying leads with more specific content;
• Video demonstrations of your product for potential customers;
• Maintain a good relationship with your current customers;
• Attracting an audience and visibility for your online channels.

Based on its benefits, it's easy to understand why the strategy has been widely applied.

However, understanding the stages of planning a webinar is fundamental to ensuring its effectiveness. Check out the step-by-step guide to creating a successful webinar below!

Objective

If you've decided to create your first webinar, surely there's a reason or intention behind it, right?

Whether it's to launch your product, acquire new leads or interact with your current base. Knowing the purpose of producing your content is essential.

That's because this objective should be responsible for guiding your entire production, leveling the content and even evaluating later whether you've achieved positive or negative results.

Planning

Producing an online seminar without a minimum of planning and advance notice can put your entire objective at risk.

Ideally, you should start planning at least three weeks in advance. This is because some definitions need to be made beforehand, and you also need to have enough time to publicize it.

• Defining the topic: the choice of topic needs to be aligned with your objective, bear in mind that the topic needs to be attractive and relevant enough for your persona;

• Choosing speakers: who will be speaking on the chosen topic? Remember to choose people with expertise in the subject and not just because of the positions they hold;

• Define date and time: analyze the best day and time to show your content. Think about what time you would have the biggest audience;

• Production of publicity materials: take advantage of this and make a forecast of which materials will be essential for your publicity, relying on a team of designers to give the project an identity.

Disclosure

It's time to start promoting your live broadcast. Ideally, you should have all the materials produced 2 weeks in advance:

• Landing page: create a registration page for those interested in attending the content. This page should be attractive and cover all the features of the event. In the registration form, at least the e-mail field should be mandatory. This way you'll be able to keep in touch with the lead even after the broadcast;

• Posts for social networks: social networks are a great opportunity to attract those interested in the topic. As well as artwork, produce short videos of the speaker inviting them to the event;

• E-mail marketing: sending an invitation to your lead base can be a good idea, after all, with the right segmentation, the content will undoubtedly be relevant to a portion of them.

Preparation

During the week of the event, you need to focus your efforts on ensuring that everything goes according to plan.

Make sure the speakers are present at the scheduled time and place, and carry out a camera, light and sound test, ensuring that everything goes as planned at the time of the broadcast.

Send your subscribers an e-mail reminding them of the broadcast a week in advance,

also include a link for inclusion in users' personal diaries.

On the scheduled day, send a new reminder, this time with the link to the live broadcast.

Choosing the transmission platform for the webinar

The choice of live streaming platform is another important factor:

• Chat: this functionality is essential for real-time interaction with viewers, and it is through chat that users can send questions to the speaker;

• Screen sharing: this option is very useful for speakers, after all, it makes it easier for users to view the content;

• Interactive whiteboard: by using an interactive whiteboard, the lecture becomes more dynamic, presenting new elements to the viewer.

Next Webinar is a tool created exclusively for live broadcasts and with all the features you need. If you would like to know more about the tool, please contact us!

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